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Knowledge > Research > Research Associates > Michael
Michael Jay Polonsky, Mr
Professor of Marketing, School of Hospitality, Tourism and Marketing, Faculty of Business & Law, Footscray Park. Phone: 9919 4625. Facsimile: 9919 4931. Email: michael.polonsky@vu.edu.au
Qualifications
1999
PhD (Marketing) Australian Catholic University. ("An Examination of the Applicability of the Extended Stakeholder Strategy Matrix to Marketing.")
1985
MA (Economics) Temple University.
1983
MA (Economics) Rutgers University - Newark.
1982
BS (Business & Economics) Towson State University. |
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| Publications |
Books
Wymer. W, P. Knowles, R. Gomes, M.J. Polonksy and B. O’Mahon Nonprofit Marketing Management, Thousand Oaks, CA: Sage Press. Forthcoming 2005.
Polonsky, M.J. and D.S. Waller Designing and Implementing a Research Project: A Business Students Guide, Thousand Oaks, CA: Sage Press. 2005. (231 pages) ISBN 0-7619-2249-0. Indian Version ISBN 81-7829-459-1.
Book Chapters
Connolly, J., McDonagh, P., Polonsky, M. and Prothero, A. "Green Marketing and Green Consumers: Exploring the Myths" in D. Annandale, D. Marinova, J. Phillimore (eds) International Handbook on Environmental Technology Management, Edward Elgar: Cheltenham, UK. Forthcoming (2006).
Pololnsky, M., F. Court, R. Sullivan and C. McKenzie “Consumers and Community,” in Environment Management and Decision Making for Business, R. Staib (ed) Palgrave Macmillan: UK. Forthcoming (2005).
Polonsky, M. J. “Green Marketing,” in Environment Management and Decision Making for Business, R. Staib (ed) Palgrave Macmillan: UK. Forthcoming (2005).
Binney, W., D. Antonelli, J. Hall and M.J. Polonsky “The Role of Environmental Issues in the Purchasing of Industrial Supplies" Effective B2B Marketing - Concepts and Cases, ICFAI Books Hyderabad: India (2005) 147-1160.
Refereed Articles in National Or International Journals
Munro, A., B. King and M.J. Polonsky “Stakeholder Involvement in the Public Planning Process – The Case of the Proposed 12 Apostles Visitor Centre,” Journal of Hospitality and Tourism Management, (2006) 13(1): Forthcoming.
Kilbourne, B. and M.J. Polonsky “Environmental Attitudes and their Relation to the Dominant Social Paradigm Among University Students In New Zealand and Australia,” Australasian Marketing Journal, 2005 13(2): Forthcoming
Polonsky, M.J. and P. Whitelaw “What Are We Measuring When We Evaluate Journals?” Journal of Marketing Education, (2005) 27(2): Forthcoming.
Polonsky, M.J. and D. Scott “A Quantitative Examination of the Freeman Stakeholder Strategy Matrix,” European Journal of Marketing, (2005) 39(9/10): Forthcoming.
Polonsky, M.J. and R. Garma “Service Blueprinting: A Potential Tool For Improving Cause- Donor Exchanges,” Journal of Nonprofit and Public Sector Marketing, (2005) 16(1/2): Forthcoming.
Higgs, B., M.J. Polonsky and M. Hollick “Measuring Expectations: Pre and Post Consumption. Does It Matter?” Journal of Retailing and Consumer Services, (2005) 12(1): 49-64.
Juric, B., G. Mankelow and M.J. Polonsky “Attitudes About Work Practices, Time Allocation and Publication Output: A Profile of Australisian Marketing Academics,” Journal for the Advancement of Marketing Education, (2004) 5: 1-15.
Polonsky, M,J. and D. Waller (2004) Making Oral Presentations: Some Practical Guidelines and Suggestions,” The Marketing Review, (2004) 4(4): 431-444.
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| Professional experience |
Feb 2000 - Present
Melbourne Airport Professor of Marketing - Ongoing. Victoria University, School of Tourism, Hospitality and Marketing.
Jan 1990 - Feb 2001
Associate Professor - tenured. University of Newcastle, School of Management. (Promoted January 2001).
Feb 1991 - June 1991
Lecturer Part-Time. Australian Catholic University. Developed, taught and examined introductory Microeconomics.
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| Professional membership |
Academy of Marketing Science
American Marketing Association
Australian and New Zealand Academy of Marketing
The Greening of Industry Network
International Association of Business and Society |
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| Research interests |
| Stakeholder Theory in Marketing; Environmental/Social/Ethical issues in Marketing; Cross-cultural/international Marketing issues; Marketing Education. |
Subjects taught |
| BHO6505 Marketing Management |
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